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[UNIQLO] Roger Federer Global Brand Ambassador

テニスダイアリー

2018.07.04

roger-federer-signs-300-million-dollars-deal-with-uniqlo-full-details

Very exciting times for UNIQLO as Roger Federer is now publicly the official global brand ambassador!
For more than a decade Roger has been with Nike and in March 2018 his contract had expired.  At first, since we are so used to seeing Federer in Nike it occurs a bit surprising but who can deny it, Federer will always be Federer.

What the clothing line embraces: ‘Japaneseness’

1200px-UNIQLO_logo.svg

  • Shun [旬] means ‘timing’, best timing’ and ‘trend’ something that is updated just in time neither early or late.
  • Kino-bi [機能美] function and beauty joined together. Clothing presented in organized and rational manner in which create an artistic pattern and rhythm.

These 2 aspects combined present what is modern Japan culture.
https://en.wikipedia.org/wiki/Uniqlo

 

Interesting perspective on youtube

Look to see huge last chance sales on Roger’s Nike apparel as we look forward to new clothing line from UNIQLO in the near future!

 

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George Kidera
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George Kidera has been coaching at APF Academies since April 2011. He had played tennis for the Bulldogs at Truman State University from 2000-2002. His role has been to promote and support all levels of the international tennis community at APF. "Coaching tennis is a wonderful experience and a great teaching tool to develop our next future leader."
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